Es-Pee-Dee
Digital Marketer | Copywriter | B2B/B2C Impact Specialist
About me
I'm a versatile professional from Agartala with 2+ years of full-time experience in content, SEO and digital operations, plus extensive freelance work across operations, digital marketing and SEO, executive support, HR and recruitment, placement coordination, PR, administration and client communication.
I'm self-taught, quick to learn and comfortable owning a task end to end, from research and documentation to stakeholder follow-ups and delivery. I'm the founder of Fatafati, Tripura's 1st intuitive digital collab, digital marketing, public relations and local discovery platform, and of VA799.
I'm looking for roles where coordination, communication and execution create real value, rather than pure content writing.
What I have built
Fatafati
A local discovery platform for Tripura that curates creators, Local Vibe cards and stories from Instagram, YouTube and Facebook, all through embeds.
fatafati.org ↗ FounderVA799
Virtual assistant and digital services from Agartala: SEO, outreach, admin support and client coordination.
va799.synergize.co ↗ VentureShe At Works
✎ Edit this line: one sentence about what She At Works does.
sheatworks.alc.onl ↗ VentureOffertala
✎ Edit this line: one sentence about what Offertala does.
offertala.alc.onl ↗ BuiltTripura Business
A modern-looking CMS website I built for Tripura businesses.
tripurabusiness.alc.onl ↗Experience
Senior Content Strategist · StoreApps Technologies LLP
- Planned and executed blog content built around use cases, how-to guides and real store scenarios.
- Found content opportunities from customer pain points, support queries and product features.
- Kept StoreApps' brand voice consistent across blogs, landing pages and documentation.
- Wrote in-depth how-to articles for plugins such as Smart Manager, Smart Coupons, Affiliate for WooCommerce and Cashier.
- Ran backlinking and outreach to improve ranking and brand visibility.
Senior Content Writer · StoreApps Technologies LLP
- Created landing page copy and email newsletters focused on value, outcomes and use cases.
- Wrote comparison content, FAQs and objection-handling sections.
- Turned plugin features into clear benefits, release notes and upgrade explanations.
- Built step-by-step guides that make complex WooCommerce workflows simple.
- Worked with product managers, developers and support teams to keep content accurate.
Freelance Content & PR Specialist · Amo Mobility, Agency Analytics, Wiseland Inc, Shamoor, Muoro
- Handled several corporate, agency and NGO clients at once, managing timelines, revisions and deliverables independently.
- Wrote long-form blogs, guides, website copy, newsletters and product explainers across SaaS, eCommerce, technology and digital marketing.
- Ran digital marketing, ad copy and public relations for multiple brands.
- Did keyword research and competitor analysis and wrote optimised content for on-page and off-page SEO.
I have also worked with tech support BPOs, HR firms, marketing agencies and NGOs, and I operate multiple blogs and publications for content marketing.
Where I can contribute
| Role | How I add value |
|---|---|
| Executive Assistant to CEO / Founder | Inbox and calendar management, research briefs, meeting notes turned into action trackers, stakeholder follow-ups, travel and documents. |
| Operations Manager / Executive | Own SOPs, Notion and Google Workspace operations, daily stand-up tracking, vendor coordination and reporting. |
| Placement / Corporate Relations | Employer outreach, drive coordination, student database and follow-ups, employer CRM updates. |
| HR / Recruitment (IT and non-IT) | Sourcing at scale, screening, interview coordination and pipeline tracking. |
| Public Relations / Communications | Media list building, press releases, publication outreach and coverage tracking. |
| SEO / Digital Marketing / Outreach | Keyword research, AEO audits, competitor gap analysis, backlink outreach, social media and ad campaigns. |
| Admin / Client Coordination / NGO & CSR | Documentation, donor outreach, fundraising decks, client onboarding and retention with weekly status updates. |
Skills & tools
| Productivity & admin | Google Workspace, MS Office, Notion, Slack, Zapier, CMS, CRM, AI tools, HRMS |
| Search & analytics | SEMrush, Ahrefs, Google Analytics, keyword research, SEO and AEO audits, competitor analysis, link building, backlink outreach |
| Performance marketing | Meta Ads, Google Ads, content marketing |
| Design & media | Figma, Canva, basic video editing, web and UI basics (HTML, Tailwind CSS), Microsoft SharePoint |
| People & PR | Public relations, stakeholder outreach, sourcing, pipeline coordination |
| Publications | Medium, Substack, WordPress, Ko-fi, Wix, Notion, Quora, SharePoint, Reddit |
Featured content
View this post on Instagram
Education & languages
- Bachelor of Arts (B.A.), Allahabad University
- NERIST University
- Languages: English, Hindi, Bengali, Assamese, Nagamese
Open to full-time roles, available immediately. Remote, Agartala, Guwahati, Shillong or relocation to other Indian cities. Even if the title is slightly different, I'm happy to talk if the work involves people, processes and communication. Write to me via personal site.